Service
Logo Design Concepting Brand Identity Social Media Posts
Brief
I was approached by a neighbor while walking my pooch about how hard it is to feed dogs nowadays and he wished there was common kibble without junk ingredients. There came to fruition Bark Food, an organic, traditional, easy dog food. There is no need for custom diet plans, monthly mail order or refrigerators. Just good ol' kibble with powerful nutrients and ingredients you can trust for your pet.
Design
The food ingredients are showcased to portray the organic importance but designed in a subtle but visually appealing way. The color palette was based on the food that gives it an organic mature feel, but the dog inspired logo and fun font keeps it light hearted and joyous like dogs make owners feel.
