Service

Logo Design Concepting Brand Identity Social Media Posts

Brief

Muscle Treat is a healthy alternative to high calorie and sugar filled ice cream. It can be served as a guilt free dessert or a post work out protein boost. The feel of the brand needed to be health conscious and natural.

Design

The design inspiration came from the actual colors of the ingredients in the ice cream like raspberries, bananas and greens. The logo idea was based on wanting to further try to emphasize the nutritional value of this sweet treat!